In the autobiography Losing My Virginity by Virgin Group’s founder Richard Brandson, he recalled his first Virgin Record store

I can draw a stratight line between that tiny shop and the Virgin Megastores in Paris and New York. It’s just a matter of scale – but first you have to believe you can make it happen.

Yeah, first you have to believe you can make it happen. Then it’s just a matter of scale.

From The Checklist Manifesto  by Atul Gawande:

We don’t like checklists. They can be painstaking. They’re not much fun. But I don’t think the issue here is mere laziness. There’s something deeper, more visceral going on when people walk away not only from saving lives but from making money. It somehow feels beneath us to use a checklist, an embarrassment. It runs counter to deeply held beliefs about how the truly great among us–those we aspire to be–handle situations of high stakes and complexity. The truly great are daring. They improvise. They do not have protocols and checklists.

Maybe our idea of heroism needs updating.